For any content in our newsletters, we need you to include the following as a minimum:
An image
A short headline
Member's/Organisation's name and Email Address
A short article summary*
A link to direct readers to an action. (email address, referral form, event booking, video resource, meeting booking etc.)
*Depending on the size of scale of your content, we may place it allin one article or spread it across a short article and a more detailsed web page linked to from the original article.
When your content is too large for the newsletter as a whole, we will use a standard newsletter article which will then link to a separate, more comprehensive article.
Our Call to Actions are for higher exposure, quick response single messages e.g. Urgent briefing events
Who it's aimed for
An Image
Details of your request
Easy method to respond/get involved with your call. e.g. a signup form link.
When making a blog, consider the following:
Images / Logos
Blog title
Main blog content
links, embedded videos, contact information (if applicable)